According to the Union of Shopping Centers, Chinese brand stores will open in Moscow at the end of the first half of 2024. These will be the manufacturer of youth clothing Semir and the children's brand Balabala.
Retailers are considering large sites in the top shopping malls in Moscow, they are interested in areas starting from 150 square meters. meters. This is not the first time that Chinese stores have opened in Russia. In 2022, the Russian Federation began cooperation with the sportswear brand Li-Ning.
Zhejiang Summit Garment Company Limited, which manufactures products under the Semir and Balabala brands, is one of the ten largest clothing manufacturers in China and one of the 500 largest private companies in the country.