Wildberries is exploring entering the Chinese market

Online retailer Wildberries is exploring entering the Chinese market and has already begun negotiations with potential partners, a market source told TASS.

"The company has plans to enter the Chinese market. Negotiations with potential partners have already begun," the agency interlocutor said. A Wildberries representative declined to comment.
According to the data from the register on the website of the National Intellectual Property Administration of China, the company in 2021 applied for registration in the country of its trademark in various classes according to the International Classification of Goods and Services.
Wildberries is the largest Russian online retailer. The turnover of the site for 2022 increased by 98% compared to the previous year and amounted to 1.669 trillion rubles. In addition to Russia, Wildberries operates in the markets of Belarus, Kazakhstan, Armenia, Kyrgyzstan, Uzbekistan, Israel and Azerbaijan, writes TASS.