The opening of the trading platform is organized by the Russian Export Center. The store will become part of the "Made in Russia" project, which aims to promote domestic brands abroad and expand their presence in the Chinese market.
The initiative was launched by the "Made in Russia" festival-fair, which takes place in Beijing from August 28 to 30. Visitors can purchase products from Russian manufacturers, from confectionery, beverages, fish and meat products to jewelry and souvenirs. 20 companies are participating in the exhibition, each of which hopes to strengthen business ties with Chinese partners.
It is expected that the new store will provide Beijing residents with permanent access to Russian goods and will contribute to the growth of bilateral trade between Russia and China. In addition, the site may become a pilot project for the opening of similar outlets in other major cities of China.
