One of the largest online trading players in China JD.com He announced his intention to acquire a controlling stake in the German Ceconomy AG, which owns the MediaMarkt and Saturn networks. The value of the transaction is estimated at €2.2 billion. According to sources, JD.com It considers not only Ceconomy's European assets, but also projects that the company has previously developed in other countries, including Russia.
Media-Saturn-Holding, part of the Ceconomy structure, has owned 15% of the shares of the Russian retailer since 2018.Video-El Dorado". Thus, after the completion of the transaction JD.com It will gain indirect access to a significant stake in the chain, which may open up opportunities for it in the Russian market of household appliances and electronics. Experts believe that the Chinese company will be able to use this to strengthen its international position.
JD.com It is already actively developing its offline business, having opened over 10,000 retail outlets in China in various formats, from discounters to the country's largest electronics store with an area of 40,000 square meters. The company plans to launch five more new facilities in 2025, and if it enters the Russian market, integrate its own technologies and partnerships, which, according to estimates analysts, can improve the efficiency of "M.Video" and simplify the supply of Chinese brands on preferential terms.
