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01.07.2025
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Moskino's virtual booth aroused the interest of film market participants in China

Проектор

The interactive stand of the Moscow Film Park has become one of the most visited exhibitions at the Shanghai International Film Market.

At the Shanghai International film market, the Moskino stand, which recreates the virtual locations of the film park of the same name with the help of LED screens, attracted special attention from the participants. According to the company's CEO, Georgy Prokopov, more than 200 people recorded videos against the backdrop of these decorations during the first two days of the site's operation.

The stand was organized with the support of the Russian company XOVP and represents a three-dimensional stage where visitors can move and feel the parallax effect, causing a feeling of complete immersion. Participants receive videos from the virtual booth via the WeChat messenger. Among the guests of the exhibition was Deputy Minister of Culture of Venezuela Sergio Arria, who also tested the format.

The guest of honor was Cui Zhaoyang, Head of the Film Department of Guangdong Province, who expressed gratitude to the Moscow delegation and expressed interest in further cooperation. Moskino has held dozens of meetings with companies from China and other countries, including Saudi Arabia, Thailand and Turkey. In total, 15 film studios with more than 150 projects are represented at the united Russian stand of Roskino this year.